If you are a one-on-one coach, one of your top priorities is likely to find new clients. Sometimes getting the first one is the hardest, so we have put together 5 simple things you can do to start attracting more coaching clients for your business…

 1. Leverage your network

Start by reaching out to your existing network, including family, friends, and colleagues. Ask them to refer you to anyone they know who may be interested in your coaching services. You can also join online networking groups or attend networking events to expand your network. You might be surprised who in your inner circle is looking for someone to coach and guide them. 

2. Utilize social media

Social media platforms, such as Facebook, Instagram, and LinkedIn, can be a powerful tool to promote your coaching services. Create social media profiles for your coaching business and post regularly to engage with your audience. Posting a variety of valuable content and posting consistently is a great way to connect with your audience and hear what they are wanting as well.

3. Offer free consultations

Offer a free consultation to potential clients to give them a taste of your coaching services. Use this opportunity to showcase your expertise and demonstrate the value of your coaching. This is an invaluable tool because if you’re able to show prospective clients massive value in a short call, it will give them a glimpse of what they could expect to work with you in an ongoing capacity.

4. Create valuable content

Share your knowledge and expertise by creating valuable content, such as blog posts, videos, or podcasts. This content should offer tips, insights, and advice that potential clients can use to improve their lives or businesses. Share this content on your website, social media profiles, and other platforms to attract potential clients. Creating value for people before they sign up for your services shows your authenticity, authority, and knowledge in a space. Plus, creating content that is easily shareable will allow your work to reach more people. 

5. Invest in paid advertising

Paid advertising, such as Google Ads can be an effective way to reach potential clients. Develop targeted ads that speak directly to your ideal clients, and track your results to ensure you are getting a good return on your investment.

By leveraging your network, utilizing social media, offering free consultations, creating valuable content, and investing in paid advertising, you can attract more one-on-one coaching clients and grow your business. Remember that building a coaching business takes time, effort, and persistence, but with the right strategies, you can achieve success. 

We would love to hear about how you got your first clients. Have you used all of these strategies or just one? Feel free to share in the comments below. 

If you’re looking to take your client coaching to the next level, check out the Food Matters Nutrition Certification Program and all its coaching resources.